Saturday, September 25, 2010

Commerical Complaint #2: Volzwagon Routan

Am I the only person who finds this commercial disturbing. The Volzwagon people, I presume, are trying to tap into a game that a number of people play where the first person to see a Volzwagon punches someone next to them, and shouts out the color of the vehicle. People in America have done this for years though only with the beetles, not other models from the company. And I guess the advertisers are trying to show that this minivan is fun and not just some big box for carting one’s screaming kids. The ad states that this is the “only minivan with the soul of a Volzwagon.”
But I have to take issue with the idea that punching people is funny in the first place. I especially think it is offensive that the goal of the family to drive around the block and watch other people hurting each other. The kids clearly enjoy being the center of attention (what kid doesn’t?), but they are the cause of dozens of little acts of violence. This is funny?
What does this say about our culture when it is humorous to not only inflict pain on others, but to be its cheerful cause? What kind of people have so much time and are so sick as to think this is great family time?

I get upset all the time about the way men, particularly fathers, are portrayed in television shows and commercials. Usually that is because fathers are often portrayed as stupid, bumbling idiots whose lack of cool gets in the way of what is important to teenagers. But this “cool dad” should be ashamed of himself. Rather, those who created this character should be ashamed.

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